It’s time to celebrate

Is your company or brand approaching a major anniversary?

Do you want to record the history of your company or an iconic brand?

Recognise your achievements and create a lasting legacy by telling the story, in full, with photos, in a book. That’s right: a printed book. It’s an excellent way to mark the occasion and makes a great gift to your staff and stakeholders.

International SOS is the world’s leading medical and travel assistance company. I was delighted to be asked to write the history of this fascinating company to help it celebrate its 30th Anniversary.

Make Your Story Great

What the work involves

As well as the many written proposals, outlines and various drafts of the work in progress, these extensive projects can involve:

  • Researching previous publications, files and records to see what’s out there.
  • Working with senior management to identify major milestones and key messages.
  • Conducting interviews across the world – in person and by phone/Skype – of past and present key players to get the full story.
  • Accommodating conflicting priorities and cultural differences.
  • Sensitively selecting what to include/exclude to set the right tone.
  • Creating a story that’s accurate, interesting and balanced.
  • Working with the internal approvals process.
  • Co-operating with external suppliers such as photographers, designers and printers, to achieve the end product.
  • Delivering a first class publication, on time and within budget.

For more thoughts on this process see here